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77 | Stop Undervaluing Yourself: The Beginner's Guide to Pricing Your Services with Confidence

Struggling to figure out how much to charge for your online services? You’re not alone! In this episode, I’m breaking down the basics of pricing for beginners. We’ll talk about how to confidently set your rates, avoid common pricing mistakes, and align your business with both your financial goals and God-given purpose. Whether you’re just starting out or feeling unsure about raising your prices, this episode will give you the clarity and confidence you need to price your services with boldness and integrity.

Key Takeaways:

  1. Mindset First: Shifting from Fear to Confidence

    • Recognize Your Abilities: Your skills, knowledge, and experience have value—even if you’re just starting out.
    • Biblical Truth: “A worker deserves their wages” (Luke 10:7). Charging for your services is not only okay; it’s biblical.
    • Detach from Guilt: Pricing isn’t about your personal worth—it’s about the value of the transformation you provide.

  2. The Basics of Pricing Your Services

    • Consider the Value You Provide: Focus on the results and transformation your service offers, not just the time spent.
    • Start with a Simple Formula:
      • Your Income Goal ÷ Available Work Hours = Your Base Hourly Rate
      • Adjust based on the complexity and value of your service.
    • Research the Market: Understand what others in your niche are charging, but don’t let comparison dictate your prices.

  3. Avoid These Common Pricing Mistakes

    • Underpricing Out of Fear: Low prices can attract the wrong clients and devalue your work.
    • Overcomplicating Your Pricing: Keep it simple—confused people don’t buy.
    • Not Raising Prices Over Time: As you gain experience and deliver results, your prices should reflect that growth.

  4. Pricing Strategies That Work

    • Tiered Pricing: Offer different service levels to meet clients at various price points.
    • Package Your Services: Create bundles that focus on outcomes, making it easier to charge more.
    • Value-Based Pricing: Price based on the transformation you provide, not just the hours you work.

  5. Faith-Based Approach to Money and Business

    • Proverbs 3:9: “Honor the Lord with your wealth, with the firstfruits of all your crops.”
      Pricing your services well allows you to steward your business finances wisely and give generously.
    • Pray Over Your Pricing: Invite God into your pricing decisions, asking for wisdom, discernment, and confidence.

Let's Take Action:

  1. Write down your financial goals for your business.
  2. Calculate a base hourly rate using the simple formula shared above.
  3. Create a basic pricing structure for your services—don’t overthink it, just start!
  4. Pray over your pricing and ask God to give you peace and clarity.

What's Next:

1. FREE Personality Test

2. FREE 10-Minute Content Plan

3. JOIN a Like-Minded Community

4. HELP Starting An Online Business

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