About Contact Podcast
Work With Me
Join The Community Freebies Boss Brand Academy

74 | Step-by-Step: How to Create an Offer You Can Sell Tommorrow

Do you have a passion or skill you want to monetize but aren’t sure how to package it into a sellable offer? In this episode, I’ll walk you through the step-by-step process to create an offer that resonates with your audience, solves a real problem, and gets results. Whether you're just starting or looking to refine your current offers, this episode will give you the tools to confidently design and sell your services or products.

Key Takeaways:

  1. Start with the Problem You’re Solving:

    • Identify Pain Points: Think about the biggest struggles your audience faces.
    • Research Your Niche: Engage with your audience through surveys, polls, and conversations to understand their needs.
    • Focus on Transformation: Define the specific outcome or transformation your offer provides.

  2. Outline Your Ideal Customer:

    • Create a Customer Avatar: Know who your offer is for—age, profession, challenges, and goals.
    • Speak Their Language: Use words and examples that resonate with their experience.
    • Be Specific: The clearer you are, the more targeted and appealing your offer will be.

  3. Design Your Offer:

    • Choose the Format: Decide whether your offer will be a service, digital product, course, or membership.
    • Map Out the Delivery: Create a roadmap for how you’ll deliver your offer—live calls, pre-recorded videos, or PDFs.
    • Include Bonuses: Add extras like templates, checklists, or mini-trainings to increase perceived value.

  4. Price Your Offer Confidently:

    • Research Industry Standards: Look at similar offers to set a competitive baseline.
    • Factor in Your Expertise: Don’t undersell yourself—your skills and knowledge are valuable.
    • Create Payment Options: Offer one-time payments, payment plans, or tiered packages to suit different budgets.

  5. Craft Your Sales Message:

    • Focus on Benefits, Not Features: Highlight how your offer will improve their life or business.
    • Storytelling: Use personal or client success stories to build trust and credibility.
    • Call to Action: Be clear and direct about what they need to do next to purchase your offer.

  6. Test and Launch:

    • Start Small: Offer your product to a small group for feedback.
    • Refine Based on Feedback: Adjust pricing, delivery, or content as needed.
    • Soft Launch: Announce your offer to your warm audience before scaling up.

Let's Take Action:

  1. Write down three common problems your audience faces.
  2. Sketch a rough outline of your offer, including the format and desired transformation.
  3. Research pricing for similar offers and set a starting price for yours.
  4. Draft a one-paragraph sales message highlighting the benefits of your offer.

What's Next:

1. FREE Personality Test

2. FREE 10-Minute Content Plan

3. JOIN a Like-Minded Community

4. HELP Starting An Online Business

To Email Us: [email protected]