64 | How To Get Clients Online With a Small Audience

In today’s episode, we’ll explore how you can land clients even if you have a small audience. Many entrepreneurs think they need thousands of followers to succeed, but you can actually build a thriving client base with a small, engaged audience. I’ll share practical strategies to maximize the connections you already have, showcase your expertise, and build trust without needing a massive following.

Key Takeaways:

1. Prioritize Quality Connections Over Quantity:

   • Engagement is Key: Focus on building genuine relationships with your current audience. Reply to comments, respond to DMs, and create engaging conversations in your posts or stories.
   • Networking with Intent: Be intentional with how you connect with others online. Join groups, forums, or communities in your niche to share valuable insights and engage authentically.
   • Biblical Insight: Proverbs 18:24 says, “A man who has friends must himself be friendly.” Building a quality network, even with a small audience, can create a ripple effect, leading to referrals and clients.

2. Position Yourself as an Expert:

   • Share Valuable Content: Regularly post content that showcases your knowledge. Tips, mini-trainings, and case studies are powerful ways to demonstrate expertise, even with a small following.
   • Freebies: Offer small, valuable resources that demonstrate your expertise (like checklists, guides, or templates) to build trust with your audience and attract leads.

3. Leverage Word-of-Mouth and Referrals:

   • Reach Out to Current Contacts: Don’t overlook family, friends, or previous colleagues who might know someone who could benefit from your services. A warm introduction can lead to a long-term client relationship.
   • Encourage Referrals: Ask satisfied clients or friends for referrals. Offering a referral discount or bonus can also encourage word-of-mouth growth.
   • Biblical Insight: Proverbs 27:17 states, “As iron sharpens iron, so one person sharpens another.” Referrals can be powerful for growth, especially when your network is small.

4. Use Content Marketing Strategically:

   • Collaboration: Partner with others in your niche to reach new audiences. Doing a guest blog post, podcast appearance, or Instagram live with someone complementary to your business can introduce you to their audience.

5. Focus on Personalized Outreach:

   • One-on-One Connection: Reach out personally to potential clients or followers who engage with your content. Offer a free discovery call or consultation to understand their needs better.
   • Direct Messages: Don’t hesitate to DM potential clients after they engage with your posts or stories. Approach it with authenticity and aim to start a conversation, not just a sales pitch.
   • Follow-Up: Don’t forget the power of follow-up messages. Many clients may be interested but need a gentle reminder or another touchpoint before they’re ready to commit.

Let's Take Action:

1. This week, pick one of these strategies to focus on. Whether it’s direct messaging, showing up, or reaching out for referrals, commit to taking one action step every day to grow your client base.

2. I challenge you to engage with at least three people in your audience this week—comment, DM, or interact in some way. Keep it genuine, and see how these small connections can grow into client relationships over time.

What's Next:

1. Free Personality Test

2. FREE 10-Minute Content Plan

3. JOIN a Like-Minded Community

4. HELP Starting An Online Business

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